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01 The review response platform for hotels

We write review responses as unique as your hotel.

Every review on your page is read by thousands of future bookers before they decide whether to stay with you. HotelSpeaker turns each response into a reason to come, with AI trained on your property, supervised by native-language writers, and published across every platform your guests leave reviews on.

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2,500+

Hotels currently managed

98%

Customer satisfaction

4.8 / 5

154 reviews on Hotel Tech Report ↗

100+

Native-language writers worldwide

02 The idea behind HotelSpeaker

A review response has two audiences.

The guest who wrote the review, small audience. The thousands of future bookers reading that exchange as they decide whether to stay with you, large audience.

Most tools write for the first audience. We write for both. Every reply becomes a quiet demonstration that someone at the hotel read the review, understood it, and cared enough to answer with something specific. For the next booker reading that thread on Booking.com or Tripadvisor, that demonstration is worth more than any advertising campaign you could run.

It's the review response reframed, not as customer service, but as a revenue surface. We call it the intelligence of care, and it's the philosophy every one of our 100+ writers works to.

"We write review responses as unique as your hotel."

03 What the difference looks like

A real review. Two kinds of reply.

The single most useful thing to look at before choosing a review-response service is the output. Here's a 2-star review and how an average reply compares to what we'd publish.

★★☆☆☆ · Booking.com · Verified stay

"Lovely location and the staff at reception were really kind. But the pool was freezing, we came in September thinking it was still heated and nobody told us it wasn't. The room was also smaller than the photos suggested. Probably wouldn't book again for a family trip, which is a shame because everything else was good."

A typical reply

"Dear guest, thank you for your kind words about our location and reception team. We're sorry to hear the pool temperature and room size did not meet your expectations. We will share your feedback with the relevant departments. We hope to welcome you again in the future. Best regards, The Management."

What's missing: no hotel-specific context, no acknowledgement of the specific complaint (pool heating season), no information the hotel could add that would reassure the next booker reading this, and no signal this reply was seen by anyone who actually works there.

What HotelSpeaker publishes

"Hi, I'm really sorry the pool caught you out. You're right, we switch the outdoor pool to unheated from September 15th and we should be flagging that clearly on the booking confirmation. I've passed that on to Marta in reservations already. For family trips in the shoulder season, our Garden Suites on the second floor are 30% larger than the Classic rooms and come with direct access to the indoor pool, which is heated year-round. If you'd ever consider us again, message me directly and I'll sort it. Clara, General Manager."

What's in there: the specific complaint is acknowledged with an operational fix, a named staff member appears, a product recommendation is strategically placed for the next booker reading the thread, and it's signed by a real person. Written by AI trained on this hotel's data, with native-language writers supervising quality and stepping in where the response needs it.

Illustrative example. Real before-and-after pairs from our client base are shown in the demo, using your own recent reviews.

04 Four things that make every reply work harder

The pieces that actually matter.

A hotel-specific AI persona

Staff names, room types, USPs, renovation schedule, seasonal operations, editorial charter. Built during onboarding, not learned from your old replies. Our AI understands how your hotel actually works, not just how you've written about it in the past.

iv.

Published everywhere, automatically

Google, Booking.com, Tripadvisor, Expedia, HolidayCheck, Trustpilot, Hotels.com, every major review source. No logging into multiple dashboards. No copy-paste. Your team approves once. We publish everywhere.

ii.

Native-language writers behind the scenes

100+ writers worldwide, working continuously behind the scenes to supervise quality and step in on the answers that really matter, the negative review in Japanese, the complex complaint, the response that has to be exactly right. No machine translation. No generic multilingual phrasing. The guest in Madrid reads Spanish that sounds like a person wrote it.

iii.

Marketing messages, woven in

When a guest praises the terrace cocktails, your reply tells the next booker about the panoramic view. When someone complains about the outdoor pool in September, the reply mentions the Garden Suites with indoor pool access. Every response is a chance to influence the next booking, quietly.

05 What clients say when they're willing to be named

Speed is easy. Care is hard.

Speed is easy.
Care is hard.

Most tools can generate a polite reply. The harder thing, a response that reads like it came from someone who actually knows the hotel, every time, in every language a guest writes to you in, is where continuous native-language oversight and a hotel-specific persona start to matter.

75%

Reduction in review response time · 22 properties · 100% response rate within 72 hours

"With HotelSpeaker we spend less than half of our current time responding to reviews, valuable time we can spend with our hosted guests. The cost pays for itself on saved workforce hours and indirect ADR increase."

David Martínez, Digital Marketing Manager, Derby Hotels Collection · Verified case study on Hotel Tech Report

27%

Increase in online bookings

"With Hotelspeaker, we saw a significant increase in online bookings while reducing both stress and the time we spend responding. We chose HotelSpeaker for its human touch and high-quality personalization."

Els Deschouwer, Owner, Mo & Rose at Soekershof · Verified case study on Hotel Tech Report

"We've implemented their tool to all the hotels in our Group. We fully recommend it."

"We're very happy to work with Hotel Speaker. So much so that we've implemented their tool to all the hotels in our Group."

Maribel, Director & General Manager, Precise Resort El Rompido

"We're very happy to work with Hotel Speaker. So much so that we've implemented their tool to all the hotels in our Group."

Maribel, Director & General Manager, Precise Resort El Rompido

"We remain in full control while time is freed up to dedicate to our customers and the issues they raised in the reviews. Hence we see Hotel Speaker as an investment with an immediate RoI."

STEVEN · GENERAL MANAGER · CENTER PARCS LES BOIS FRANCS

"Thanks to Hotel Speaker we can reach easily a 100% response coverage in a fast way, this all without losing all necessary insights we get from our guests. I'm impressed with the quality of how the system is responding in all languages."

SONNY · GENERAL MANAGER · THE SOCIAL HUB

"We were finally going to write consistent answers, in all languages, with exceptional customization and an enhancement of our qualities, and all that quickly, usually within 24 hours of receiving the comment."

CÉDRIC · GENERAL MANAGER · CHÂTEAU DE NAMUR

Also used by · Derby Hotels Collection · Center Parcs Les Bois Francs · Holiday Inn Brussels Schuman · Ibis Antwerpen Centrum · Precise Resort El Rompido · The Social Hub · Château de Namur · Mo & Rose at Soekershof

Partner of Lighthouse, the commercial platform for 80,000 hotels across 185 countries. Joint offer for independent hoteliers closes the loop from pricing and distribution to guest review response.

06 How it works

Four steps. Then quiet.

STEP ONE

We capture every review

Booking.com, Google, Tripadvisor, Expedia, HolidayCheck, Trustpilot, every corner of the web your hotel appears on. Into a single dashboard.

STEP TWO

We draft each response

Your AI persona generates three proposals. Native-language writers supervise quality continuously and step in on the answers that need them, in the language the review was written.

STEP THREE

You approve, or delegate

Review every reply, configure rules (auto-publish 5★ no-text, hold negatives for approval), or delegate entirely. Changeable any time.

STEP FOUR

We publish, everywhere

No copy-paste. No logging into six platforms. Approved replies publish directly to the original review source, automatically.

07 Pricing

Two tiers. Or bespoke for chains.

A managed service fee, tiered by monthly review volume. All AI-drafted replies, continuous native-language oversight, and auto-publishing across platforms are included. Annual billing takes 10% off. 14-day free trial, extendable to 30.

Growth

For single properties and small groups

€85 / month / property

Up to 100 reviews handled per property, per month

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Scale

For groups with higher review volume

€150 / month / property

Up to 250 reviews handled per property, per month

Start the free trial →

Multi-property group? Enterprise pricing is bespoke and priced per portfolio. Our last three chain deals covered 50, 60, and 170 hotels respectively, each started with a trial on a sample property. Book a scoping call.

08 COMMON QUESTIONS

Straight answers

09 Next step

See your hotel's replies next to ours.

The demo uses your hotel. We pull three recent reviews, generate the responses we would have published, and put them next to what's live today. Thirty minutes. No decks.

No credit card required · 14-day free trial (extendable to 30) · Trial clock starts only when we publish your first reply · Dedicated customer success from day one

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Or request a free review response scan, we'll send your score plus three sample rewrites in your tone. No commitment. No hard sell.

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