News Hotelspeaker

Hotelspeaker and Ghent University join hands

Hotelspeaker and Ghent University join hands

Hotelspeaker and Ghent University join hands and will start cooperating over the next two years. The goal of this partnership is to contribute to generating and spreading research-based knowledge on online reviews and reputation management in the touristic sector.

A number of researchers at the department of Translation, Interpreting and Multilingual Communication at Ghent University have specialized in this field, and a cooperation with Hotelspeaker allows them to narrow down their focus on web care research.

For Hotelspeaker, this type of research is extremely relevant, as research-based knowledge can be used to improve the quality of written responses to online reviews. In this way, all customers of Hotelspeaker will be able to benefit from the company’s scientific approach.

Ghent University (www.ugent.be) is one of the biggest universities in Belgium. Students, alumni and employees are all part of a creative community, connected through commitment, openness and pluralism.

Contact department Translation, Interpreting and Multilingual Communication: Sofie Decock – sofie.decock@ugent.be