Suspicion or Expectation? On Credibility and Gender

Posted Leave a commentPosted in Reputation management, Survey - Research

Suspicion or Expectation? On Credibility and Gender Recent studies show that no less than 84% of online readers consider electronic word of mouth advertising to be just as reliable as its traditional counterpart. This confirms the importance of online visibility for hotels and of responding to comments, especially since Andy from Amsterdam’s comments are considered […]

How to reply (and not to reply) to reviews? Part 2: a personalized communication style

Posted Posted in Reputation management, Survey - Research

How to reply (and not to reply) to reviews? Part 2: a personalized communication style In one of our first blog posts, we mentioned that Hotelspeaker aims to respond to reviews in a personalized manner. In the message greeting we use the guest’s name, if possible. We specifically address every element the guest mentions in […]