The five dimensions of hotel reviews

Posted Leave a comment

The five dimensions of hotel reviews Has it occurred to you that hotel reviews are often written in a story format, and that this is even more the case for negative as opposed to positive reviews? Scientist Camilla Vásquez researched the storytelling quality of hotel reviews (2014). It was intriguing to her that a lot […]

Cultural differences in reviews: fact or fiction?

Posted Leave a comment

Cultural differences in reviews: fact or fiction? We’ve all heard the clichés about the Italian temperament: Italians are supposed to be very passionate, using elaborate gestures and even swear words, for example in traffic. But are these clichés confirmed when we analyze negative hotel reviews of Italian customers, comparing them to Dutch or British reviews? […]

5 Tips to step up your online reputation management

Posted Leave a comment

5 Tips to step up your online reputation management Online reviews and ranking sites, like TripAdvisor, have changed hotel reputation management beyond recognition. As a hotelier you might have already experienced the positive or negative snowball effect of TripAdvisor rankings and ratings in terms of your finances, hotel occupancy rate or bookings. In other words, […]

Suspicion or Expectation? On Credibility and Gender

Posted Leave a comment

Suspicion or Expectation? On Credibility and Gender Recent studies show that no less than 84% of online readers consider electronic word of mouth advertising to be just as reliable as its traditional counterpart. This confirms the importance of online visibility for hotels and of responding to comments, especially since Andy from Amsterdam’s comments are considered […]

How Hotelspeaker responds to bad reviews

Posted Leave a comment

HOW HOTELSPEAKER RESPONDS TO BAD REVIEWS    Who?  How? For Whom? Who is expressing themselves? We reply as a representation for the establishment. It’s good to use ‘we’ when we are talking on behalf of the hotel. Your answer will not be considered as a personal retort. We use a polite and kind tone The tone […]