Why respond to reviews…even positive ones?

Posted Posted in Reputation management

WHY RESPOND TO REVIEWS…EVEN POSITIVE ONES? A HIGHLY COMPETITIVE ENVIRONMENT 90% of travelers read from 6 to 12 reviews before deciding on a reservation. A hotel’s online reputation presents a major challenge. Collecting reviews (positive ones, if possible) is therefore necessary. There remains a final task for the hotel manager, and not a small one: replying […]