How to reply (and not to reply) to reviews? Part 1: a formal or informal tone? We all know it: online feedback has become very important to companies, and this is especially true for hotels. When you book a hotel, it’s often for the first time, and spending the night there can be expensive. That’s […]
In Namur (Belgium), online reputation management and the tools that come with it are an integral part of hotel education. We interviewed Mr. Cédric VANDERVAEREN, the Managing Director of the Château de Namur, a four-star hotel with a gastronimic restaurant. The hotel also hosts the provincial hotel school of Namur, where students can earn their […]
How non-standard language affects the credibility of your online review Say you need a break from your daily hustle bustle. A short city trip or a big seven course meal, it doesn’t matter, as long as it takes little preparation and you get guaranteed quality. How would you go about doing this? One of the […]
A redistribution of the ever increasing number of hotel reviews Hotelspeaker accompanies you on the opinion platforms that matter! The 2018 Global Hotel Reputation Benchmark Report published by Revinate presents the new trends in online hotel reviews and highlights 2 major events for 2017: 1 / An ever-increasing volume: According to the above study that […]
HOW HOTELSPEAKER RESPONDS TO BAD REVIEWS Who? How? For Whom? Who is expressing themselves? We reply as a representation for the establishment. It’s good to use ‘we’ when we are talking on behalf of the hotel. Your answer will not be considered as a personal retort. We use a polite and kind tone The tone […]
WHY RESPOND TO REVIEWS…EVEN POSITIVE ONES? A HIGHLY COMPETITIVE ENVIRONMENT 90% of travelers read from 6 to 12 reviews before deciding on a reservation. A hotel’s online reputation presents a major challenge. Collecting reviews (positive ones, if possible) is therefore necessary. There remains a final task for the hotel manager, and not a small one: replying […]
Visit us at Food Hotel Technology – 28th and 29th of November in Paris Event Center Hotelspeaker is proud to be be an exhibitor at the first fair 100% centered around digital technology at the service of hotels. Click here for more information. See you there !
Managing online reviews and customer feedback is one of the biggest investment priorities for hospitality brands and organizations in 2016. According to travel site TripAdvisor, as much as 93 percent of executives consider the improvement and management of their online reviews as the most important factor to the future of their business. Survey results show […]