Why respond to reviews…even positive ones!

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WHY RESPOND TO REVIEWS…EVEN POSITIVE ONES! A HIGHLY COMPETITIVE ENVIRONMENT 90% of travelers read from 6 to 12 reviews before deciding on a reservation. A hotel’s online reputation presents a major challenge. Collecting reviews (positive ones, if possible) is therefore necessary. There remains a final task for the hotel manager, and not a small one: replying […]

Research Shows Impact of Responding to Reviews on Reputation and Revenue

Posted Posted in Reputation management

Managing online reviews and customer feedback is one of the biggest investment priorities for hospitality brands and organizations in 2016. According to travel site TripAdvisor, as much as 93 percent of executives consider the improvement and management of their online reviews as the most important factor to the future of their business. Survey results show […]