The five dimensions of hotel reviews Has it occurred to you that hotel reviews are often written in a story format, and that this is even more the case for negative as opposed to positive reviews? Scientist Camilla Vásquez researched the storytelling quality of hotel reviews (2014). It was intriguing to her that a lot […]
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Managing online reviews and customer feedback is one of the biggest investment priorities for hospitality brands and organizations in 2016. According to travel site TripAdvisor, as much as 93 percent of executives consider the improvement and management of their online reviews as the most important factor to the future of their business. Survey results show […]