Hotelspeaker and Ghent University join hands

Posted Posted in News Hotelspeaker

Hotelspeaker and Ghent University join hands Hotelspeaker and Ghent University join hands and will start cooperating over the next two years. The goal of this partnership is to contribute to generating and spreading research-based knowledge on online reviews and reputation management in the touristic sector. A number of researchers at the department of Translation, Interpreting […]

Suspicion or Expectation? On Credibility and Gender

Posted Posted in Reputation management, Survey - Research

Suspicion or Expectation? On Credibility and Gender Recent studies show that no less than 84% of online readers consider electronic word of mouth advertising to be just as reliable as its traditional counterpart. This confirms the importance of online visibility for hotels and of responding to comments, especially since Andy from Amsterdam’s comments are considered […]