Cultural differences in reviews: fact or fiction?

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Cultural differences in reviews: fact or fiction? We’ve all heard the clichés about the Italian temperament: Italians are supposed to be very passionate, using elaborate gestures and even swear words, for example in traffic. But are these clichés confirmed when we analyze negative hotel reviews of Italian customers, comparing them to Dutch or British reviews? […]

5 Tips to step up your online reputation management

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5 Tips to step up your online reputation management Online reviews and ranking sites, like TripAdvisor, have changed hotel reputation management beyond recognition. As a hotelier you might have already experienced the positive or negative snowball effect of TripAdvisor rankings and ratings in terms of your finances, hotel occupancy rate or bookings. In other words, […]

Hotelspeaker and Ghent University join hands

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Hotelspeaker and Ghent University join hands Hotelspeaker and Ghent University join hands and will start cooperating over the next two years. The goal of this partnership is to contribute to generating and spreading research-based knowledge on online reviews and reputation management in the touristic sector. A number of researchers at the department of Translation, Interpreting […]

Suspicion or Expectation? On Credibility and Gender

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Suspicion or Expectation? On Credibility and Gender Recent studies show that no less than 84% of online readers consider electronic word of mouth advertising to be just as reliable as its traditional counterpart. This confirms the importance of online visibility for hotels and of responding to comments, especially since Andy from Amsterdam’s comments are considered […]